Boris Becker Tennis features a complete range of high-tech tennis
racquets for all target groups. Look forward to the first generation of a
new era of racquet engineering with the best technology package for
The Serveman Whenever people hear the name Boris Becker, they
think of my serve: the way I throw the ball in the air and get ready to strike it.
It is a move that is as unique as my fingerprint. Just like I built my game
around my serve, the SERVEMAN becomes the powerful new symbol of
BORIS BECKER TENNIS. It is a vital part in positioning the brand in the
market. Using the uniqueness of my service-motion in communicating our brand
sends a strong message to the market: A recognizable brand name needs a
strong first serve.
For more information, please contact:
Samsung C&T America, Inc.
1430 Broadway, 22nd Floor
New York, NY 10018
Tel: (646) 366-5200
Fax: (212) 997-1518
Boris Becker®, and the “Serve Man” Logo® are trademarks or registered trademarks of Boris Becker GmbH.