Boris Becker Tennis

Boris Becker Tennis features a complete range of high-tech tennis racquets for all target groups. Look forward to the first generation of a new era of racquet engineering with the best technology package for insurmountable performance.

The Serveman Whenever people hear the name Boris Becker, they think of my serve: the way I throw the ball in the air and get ready to strike it. It is a move that is as unique as my fingerprint. Just like I built my game around my serve, the SERVEMAN becomes the powerful new symbol of BORIS BECKER TENNIS. It is a vital part in positioning the brand in the market. Using the uniqueness of my service-motion in communicating our brand sends a strong message to the market: A recognizable brand name needs a
strong first serve.


For more information, please contact:

Fashion Team
Samsung C&T America, Inc.
1430 Broadway, 22nd Floor
New York, NY 10018

Tel: (646) 366-5200
Fax: (212) 997-1518

Boris Becker®, and the “Serve Man” Logo® are trademarks or registered trademarks of Boris Becker GmbH.


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